I have created the following mock brief to help channel my creative work into a more graphic representation.
Visual impairments and accessibility issues are often overlooked in society yet they affect millions of people worldwide. According to the World Health Organization, at least 2.2 billion people have a vision impairment or blindness with 1 billion cases being preventable or treatable. Furthermore, poor signage, and inaccessible transport systems can create significant barriers for people with visual impairments.
The objective of this design brief is to create a variety of graphic outputs that raises awareness of different forms of visual impairments and accessibility issues in the real world. The aim is to educate the public about the challenges faced by people with visual impairments and to promote inclusivity and accessibility.
The target audience for this design brief is the general public, with a particular focus on decision-makers in public spaces, transport providers, and businesses.
You are tasked with designing a graphic output that seeks to engage with the target audience and raise awareness of visual impairments and accessibility issues. Your design output might be along the lines of:
Your design output should be visually engaging, easy to understand, and thought-provoking. It should encourage the public to take action to improve accessibility for people with visual impairments.
Your design thinking and process should be clearly documented and presented as part of your submission. This might include research, sketches, drafts, and prototypes. We want to see your design thinking and how you arrived at your final design output.