Exam

In the exam, I wanted to create a variety of outcomes which would help promote the launch of a new project. To help collect my thoughts and ideas, I created the following mindmap:

Website

This is arguably the most vital part of the product launch as it acts as both a form of advertisement and as a way to physically order the product. I created the following storyboard to help me plan and layout my website:

I wanted the website to be very eyecatching, and I aim to achieve this using an interactive 3D focal point. The 3D box will move around the page, revealing information to the customer, hopefully creating a unique experience for the customers. This premium ordering experience will hopefully result in an increase in sales for the company.

To help with my goal I further separated these into different pages:

Launch Page

This part of the website will act as a funnel for all visitors, and the primary goal is to present some facts and figures and create a flashy presentation convincing the customer as to why they should purchase the product. Throughout the page there should be a “Call to Action”, or a button which is clearly labelled to take them to the Order Page.

Order Page

This page should have a clear way for customers to add key information such as what flavour they would like, billing information and a shipping address. Once this is all confirmed with the user it should take them to a page thanking them and giving an estimated shipping time.

Merch Shop Page

This page is to clearly market the merch options detailed below.

Merch

Below are some of the merch items I outlined:

Pins

I thought a fun merch item would be a collection of enamel pins representing the different flavours we produce. I was also thinking about making a more fun and playful variant which would have expressions and faces on, but later decided against it due to it seeming too unprofessional. I would also create a series of smaller, normal pins with small designs inside.

Keychains

Keychains are another popular piece of memorabilia that companies often give away. As well as this, it is a unique challenge designing secure packaging for them so they don’t fall off.

Tote Bag

The tote bag would be a relatively simple design containing the logo and wordmark. I could make variations with different combinations of layouts and colours that the customer could select from.