Artist Research - Alex Spenser
Alex is an Art Director & Digital Artist at Syncrely, a design studio with the aim to shape Tech and AI Horizons. Hes worked with a variety of high profile clients such as Google, Sephora, Yuga Labs and Lido.
He has over ten years of experience as an Art Director & Visual Designer, and specialises in brand and visual identity, illustration, marketing materials design, 2D & 3D motion design, and 3D still-life visuals. He has a passion for creating impactful designs which tell a story, and advocates for a user-centred approach to design, where his is influenced by qualitative and quantitative data about the product’s context and audience, rather than being driven by trends or personal preferences.
Below you can see some more examples of his work:
I love his simplistic approach to design, breaking up the complex designs with sections of whitespace. This helps to make his designs more approachable, whilst also giving room to display important information about the product. Another aspect I like is how he presents his 3D mockups in colourful environments, something I’d like to emulate in my own designs