Branding Guidelines - Colours

Picking the Colours

To help with choosing my colours, I split it into 2 distinct sections. One is for the colours used in the logo and other promotional graphics, whereas the other section is what colours should be used to promote what flavours.

Flavourings Colours

To help pick colours for the flavourings, I first decided to do some consumer research to find out what colours people associate with certain types of flavours. One such example of this is how light blue/turquoise is associated with freshness.

By conducting this research, I’d get a deeper understanding into why people pick certain products over others, helping to develop sales for my company.

To help with this I conducted a survey where I would

show potential customers a colour and ask them to associate it with a flavour
give potential customers a flavour and associate it with a colour

To help increase the number of results for my survey, I kept it brief and used 5 examples from each category. Below you can see the results of my research:

Survey Responses - Colour Association

Colour 1

Most people associated this colour with:

Mint (50%)
Spearmint (12.5%)
Pear (12.5%)

#5CE7C9

Colour 2

Most people associated this colour with:

Blueberry (62.5%)
Bubblegum (25%)

#5CACE7

Colour 3

Most people associated this colour with:

Grape (62.5%)
Blackcurrant (12.5%)
Blueberry (12.5%)

#CB5CE7

Colour 4

Most people associated this colour with:

Bubblegum (25%)
Strawberry (25%)
Peach (25%)
Strawberry (12.5%)
Cherry (12.5%)

#E75C8C

Colour 5

Most people associated this colour with:

Orange (37.5%)
Peach (25%)
Caramel (12.5%)

#E7A85C

Colour 6

Most people associated this colour with:

Lime (50%)
Apple (25%)
Lemon (12.5%)

#CBE75C